This seven-story column with 300 colored panels invites festivalgoers to walk up its cylindrical ramp to an observation deck with views of the entire grounds. Add to that more than 6,000 feet of hidden LED lights, which essentially illuminate every step of the structure, and it's an immersive experience. "During the day, we'll keep it quite nice and bright," O'Mahony explained of the lighting. "As we get toward the evening, we'll then slowly turn it down." Then, subtle changes will cause the structure to "pulse really slowly," the creative director said.
